Precise Multi-Channel Marketing
At Slice, we make the complex simple.
- Connecting every dot and detail to create a precise multi-channel marketing plan.
- Combining intuition with decades of practical experience to quickly select the right channels.
- Interpreting data for easy decision-making.
- Using automation tools to make things happen fast, when an actual human isn’t needed.
- Being fiscal fanatics so we spend wisely and your business stays profitable.
- Collaborating across the organization to get the job done.
Do you have the right Slice?
A Sample of Slice Services
- Goal setting
- Audience segmentation
- Customer acquisition and retention
- Message and offer development
- Customer journey mapping
- Content Integration
- Selecting channels, aligning both digital and traditional
- Direct mail
- PPC and re-targeting
- Multi-wave lead nurturing programs
- Marketing automation enhancements
- Customer and prospect data insights
- Response data analysis
- Recommendations for course corrections
I’m a puzzle-person. The one who can’t walk by a jigsaw puzzle without quickly sorting by color and pattern and then tapping in a piece. Then tapping again, just a bit louder.
I spent 20 years working in national advertising agencies, Grey Direct, Carmichael Lynch and Fallon, and as president of a small agency. Always wearing the labels of direct marketing, database marketing and integrated marketing. I was an expert at sorting out a client’s “puzzle”, never leaving a meeting without a matrix and a next step. My goal was to slice up the data, apply the right messages and offers, and then count the winnings. Adjust or repeat. Sounds easy.
In 2001, I started my own business to work closely with companies and non-profits to solve their own marketing puzzles and get the results they need to grow and thrive.
I am married to a writer and together we have two teenagers navigating their high school years and one sassy tabby navigating the legs of the furniture. We love to ride our bikes for many miles, hike just about anywhere, read too late into the night and go to as much theater as possible.
“As a start up business, we require resources that understand the limitations, pressure points, and strategic needs of developing markets. Judy has delivered. She is a quick study and a quick wit. She is always on point and not burdened by pretense, excuses or fluff.”
- Phil Walters, CEO, Realief Neuropathy Centers
“People listen to her recommendations because she offers a refreshing no-nonsense approach to making marketing decisions based on good data and a long career of implementing successful marketing programs across many industries.”
- Susan Dempsey, Owner, Dempsey Direct
“Their strategic instincts are sharp and sound. The execution of programs has been flawless. Their financial stewardship has been excellent. They have not been shy about challenging the status quo. At 12 years, Judy enjoys the longest tenure of any of our communications partners.”
- Peter Engel, Former Marketing Director, Red Wing Shoe Company
“Slice was proactive and tenacious in their efforts to manage and analyze multiple data points. Slice delivers high-level strategic thinking and seamless execution of programs.”
- Scott Littman, Managing Partner, Magnet 360
Slice Consulting | firstname.lastname@example.org | 612-716-7077